What WARM actually does.
No buzzwords. No "AI-powered synergy." Here's what happens when you connect your CRM.
Cleans Your CRM
Finds duplicates, dead emails, missing fields, and orphaned contacts. Merges records intelligently. Fixes the mess your team has been ignoring for years.
Revives Dead Deals
Automatically re-engages closed-lost opportunities using the original context, notes, and close reason. Pipeline you already paid for — brought back to life.
Qualifies Every Lead
Researches each prospect, scores them against your ICP, identifies product fit, and flags likely bots — before your reps waste a single minute.
Writes Real Emails
Personalized outreach based on company research, not mail merge templates. Every email validated by a Compliance Officer before sending. Zero hallucinations.
Complete Audit Trail
Every AI decision logged and exportable. See exactly what data was used, what email was generated, and why. Full transparency for compliance, security reviews, and peace of mind.
You Control the Autonomy
Fully autonomous, fully manual, or anywhere in between. Set approval requirements by rep, by team, or system-wide. Review, edit, approve, or reject any email before it sends.
5-Minute Setup. Zero New Tools.
Connect HubSpot or Salesforce with one OAuth click. No CSV uploads, no API keys, no IT tickets. WARM works inside your existing CRM — your reps don't learn anything new. Custom fields, approval buttons, and AI labels deploy automatically.
Finds New Prospects Autonomously
Hunter Brain discovers leads that match your ideal customer profile — without purchased lists. Enriches them, qualifies them, and queues them for outreach. Your pipeline fills itself.
All of this happens automatically. Connect your CRM. Define your ICP. Let WARM work.
Your AI SDR that actually understands sales.
Not another GPT wrapper. A complete autonomous revenue generating system built by a rep who got tired of AI tools that don't understand messy CRMs, lazy data entry, or why a "closed-lost" deal from 6 months ago might still be alive.
Lazarus Brain Only Us
Automatically re-engages closed-lost deals using the original close reason, notes, and context. Your competitors literally can't do this.
Compliance Officer
Every single AI output is validated before sending. Hallucinated pricing? Blocked. Made-up features? Caught. Your brand stays safe.
Opener Brain
Researches each prospect and writes contextual first touches. Not templates. Not mail merge. Actual personalization at scale.
Chaser Brain
Intelligent follow-ups that actually stop when they should. Detects replies, bounces, and unsubscribes. No more "sorry for the spam" moments.
Native Dual-CRM
Real OAuth integration with both HubSpot AND Salesforce. No CSV uploads. No API key nightmares. Connect in 60 seconds.
SCRUB Engine
47-point CRM scan before any outreach. Finds duplicates, dead emails, missing fields, and deals still worth pursuing.
No setup fees • Overflow at or below tier rate
CRM cleanup included in all tiers
No Lazarus • No audit trail • $2.5-10K implementation
Data cleanup? Extra cost or DIY
See WARM in Action
Watch the full product walkthrough.
Clean your CRM. Then crush quota.
WARM is a dual-engine OS. Deploy Sales Brains to crush quota, or RevOps Brains to stabilize the machine.
SCRUB - The complete CRM health suite.
Analyze: Asynchronous batch processing looks for 47+ data issues. Including missing fields, duplicate accounts, bots, inactive reps and most importantly, dead deals hiding in your CRM.
Merge: AI-assisted UI to consolidate duplicates into a single record.
Clean: Autonomous data hygiene and standardization.
WARM - AI sales automation that actually understands your CRM
Lazarus: Re-engages "Closed/Lost" deals using original context from the lost opportunity.
Opener: Researches and engages inbound leads instantly. qualifies, reports on fit,
Hunter: Autonomous lead discovery without purchased lists.
Chaser: Intelligent follow-up that stops on reply.
Compliance officers: Every AI output validated before it sends. Hallucinations blocked, not apologized for.
One System. Four Brains. Zero gaps.
WARM isn't one AI trying to do everything. It's a coordinated system where each brain handles what it's best at — and they hand off to each other automatically.
How they work together:
| Scenario | Brain Flow | Outcome |
|---|---|---|
| New inbound lead | Opener → Compliance → CRM | Qualified, scored, personalized first touch sent |
| No reply after 3 days | Chaser → Compliance → CRM | Contextual follow-up, engagement tracked |
| Still no reply | Chaser → Chaser → Compliance | Sequence continues until max touches or signal |
| Reply detected | Chaser stops → Rep notified | Human takes over warm conversation |
| Dead deal (6mo old) | Lazarus → Compliance → Chaser | Revived with context, then Chaser handles follow-ups |
| Bounce detected | Any brain → Sequence stops | Contact flagged, no wasted tokens |
Complete Transparency. Bank-Level Security.
WARM is built on the same security architecture banks use—PostgreSQL row-level security, OAuth 2.0 native integration, and full audit trails for every AI decision.
Every customer-facing AI interaction is moderated by a Compliance Officer to ensure your messaging is on brand and hallucination free.
Complete audit trail reporting for every interaction, every decision made. No black box ambiguity. You always know exactly what your AI sent and why.
Five minute onboarding, not five weeks.
WARM works for any customer at any scale. Our infrastructure allows for self-onboarding in minutes. Not weeks or months.
Native CRM Integration
Connect HubSpot or Salesforce with one click. Real OAuth — no API keys, no sync delays, no third-party tools.
Company Profile
Teach WARM about your business — products, industries, differentiators. The AI uses this context in every email.
Control How Your AI Sounds
Adjust tone from professional to friendly with a single slider. No prompt engineering required.
Rep Extensions
Emails come from your reps, not a generic inbox. Each rep sets their own tone, sign-off, and working hours.
Click any screenshot to expand
Your pipeline isn't going to revive itself.
15-minute demo. No pitch deck. Just the product doing what your current tools can't.
Book a Demo